Marketing Consultant - Market Research

Work setting

• Private company, corporation or industry

Responsibilities

Tasks

• Develop policies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Provide consultation on planning and starting of new businesses.
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Respond to enquiries from members of the business community concerning development opportunities
• Provide advice on procedures and requirements for government approval of development proposals
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Conduct analytical marketing studies
• Conduct online marketing, E-commerce and Website promotions

Experience and specialization

Computer and technology knowledge

• MS Office
• MS Windows
• Adobe Illustrator
• Adobe Photoshop
• MS Access
• MS Excel
• MS PowerPoint
• MS Word
• Spreadsheet

Area of specialization

• Audio/audio-visual
• Interactive/new media
• Project management
• Digital media
• Strategy

Additional information

Work conditions and physical capabilities

• Fast-paced environment
• Attention to detail
• Overtime required

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Organized
• Team player
• Accurate
• Reliability
• Integrity
• Quick learner

Benefits

Health benefits

• Health care plan

Other benefits

• Other benefits